New logo, new identity: A new era begins
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Established in , Juventus F. My older brother — in the s, in Mexico City — was an ardent fan. Juventus is the second oldest and still active team in the country — Genoa is the oldest — and has won 61 national and international official titles. Yesterday, the team introduced a new logo and identity designed by the Milan office of Interbrand. If you managed to get through the video without rolling your eyes multiple times or wanting to punch the movie-trailer-style narrator in his probably perfectly-trimmed bearded face, there is a lot more to see with lesser degrees of pretentiousness.
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Turin-based Juventus , sometimes dubbed Juve, is the current league champion and widely considered one of the most successful football clubs in the world. Its existing logo features the silhouette of a charging bull, as well as a crown, bold black and white stripes, and the team name underlined in yellow.
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The new Juventus identity is so good, because it conforms to these 5 principles of branding:. They all look sort of similar. Image source: Brand New. Then you see the new Juventus logo. It stands out.
A new chapter in the history of Juventus Football Club is about to be written. The new logo, which will be in use from July , represents the very essence of Juventus: the distinctive stripes of the playing jersey, the Scudetto — the symbol of victory — and the iconic J for Juventus. Unveiled in January, the new logo represents the very essence of Juventus: the distinctive stripes of the play jersey, the Scudetto shape and the iconic J for Juventus. The black and white stripes are the defining trait of the new visual identity and can be adapted to fit any setting. And finally, the J — that most distinctive of initials — occupies a special place in the heart of every fan.
Serie A giants Juventus have unveiled a new logo that has been met with heavy criticism from fans. -
The new logo, which will be in use from July , represents the very essence of Juventus: the distinctive stripes of the playing jersey, the.
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